The Role of Marketing in Digital Business Platforms

Arvind Rangaswamy, Nicole Moch, Claudio Felten, Gerrit van Bruggen, Jaap E. Wieringa, Jochen Wirtz

Research output: Contribution to journalArticlepeer-review

168 Scopus citations

Fingerprint

Dive into the research topics of 'The Role of Marketing in Digital Business Platforms'. Together they form a unique fingerprint.

Keyphrases

Economics, Econometrics and Finance