TY - GEN
T1 - The role of social media in MOOCs
T2 - 3rd Annual ACM Conference on Learning at Scale, L@S 2016
AU - Zheng, Saijing
AU - Han, Kyungsik
AU - Rosson, Mary Beth
AU - Carroll, John M.
N1 - Publisher Copyright:
© 2016 ACM. ISBN 978-1-4503-3726-7/16/04⋯$15.00.
PY - 2016/4/25
Y1 - 2016/4/25
N2 - The Massive Open Online Courses (MOOC) have experienced rapid development. However, high dropout rate has become a salient issue. Many studies have attempted to understand this phenomenon; other have explored mechanisms for enhancing retention. For instance, social media has been used to improve student engagement and retention. However there is a lack of (1) empirical studies of social media use and engagement compared to embedded MOOC forums; and (2) rationales for social media use from both instructors' and students' perspectives. We addressed these open issues through the collection and analysis of real usage data from three MOOC forums and their associated social media (i.e., Facebook) groups as well as conducting interviews of instructors and students. We found that students show higher engagement and retention in social media than in MOOC forums, and identified both instructors' and students' perspectives that lead to the results. We discuss design implications for future MOOC platforms.
AB - The Massive Open Online Courses (MOOC) have experienced rapid development. However, high dropout rate has become a salient issue. Many studies have attempted to understand this phenomenon; other have explored mechanisms for enhancing retention. For instance, social media has been used to improve student engagement and retention. However there is a lack of (1) empirical studies of social media use and engagement compared to embedded MOOC forums; and (2) rationales for social media use from both instructors' and students' perspectives. We addressed these open issues through the collection and analysis of real usage data from three MOOC forums and their associated social media (i.e., Facebook) groups as well as conducting interviews of instructors and students. We found that students show higher engagement and retention in social media than in MOOC forums, and identified both instructors' and students' perspectives that lead to the results. We discuss design implications for future MOOC platforms.
UR - http://www.scopus.com/inward/record.url?scp=84969963787&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84969963787&partnerID=8YFLogxK
U2 - 10.1145/2876034.2876047
DO - 10.1145/2876034.2876047
M3 - Conference contribution
AN - SCOPUS:84969963787
T3 - L@S 2016 - Proceedings of the 3rd 2016 ACM Conference on Learning at Scale
SP - 419
EP - 428
BT - L@S 2016 - Proceedings of the 3rd 2016 ACM Conference on Learning at Scale
PB - Association for Computing Machinery, Inc
Y2 - 25 April 2016 through 26 April 2016
ER -