THE ROLE OF TECHNOLOGY IN HEALTH COMMUNICATION: Trends and Trajectories

Ronald E. Rice; S. Shyam Sundar; Hyang Sook Kim

doi:10.4324/9781003095828-32

THE ROLE OF TECHNOLOGY IN HEALTH COMMUNICATION: Trends and Trajectories

Ronald E. Rice, S. Shyam Sundar, Hyang Sook Kim

Film-Video and Media Studies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Scopus citations

Abstract

This chapter provides an overview of the role played by online digital media technologies in health communication. It describes research on the latest trends in the use of web-based electronic health and smartphone-based mobile health technologies and surveys a growing genre of ambient health technologies in the form of conversational agents, wearables, and games. Two key concepts underlying affordances of these technologies—interactivity and tailoring—are introduced next, followed by a discussion of theoretical and practical challenges posed by widespread source layering in networked media used for dissemination of health information and uneven credibility of Internet-based health information. Finally, the chapter notes inequities introduced by technology in privacy, quality of care, and access.

Original language	English (US)
Title of host publication	The Routledge Handbook of Health Communication, Third Edition
Publisher	Taylor and Francis
Pages	381-396
Number of pages	16
ISBN (Electronic)	9781000451375
ISBN (Print)	9780367487447
DOIs	https://doi.org/10.4324/9781003095828-32
State	Published - Jan 1 2021

All Science Journal Classification (ASJC) codes

General Social Sciences

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THE ROLE OF TECHNOLOGY IN HEALTH COMMUNICATION: Trends and Trajectories

Abstract

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