The role of technology in Online Persuasion: A MAIN model perspective

S. Shyam Sundar, Qian Xu, Xue Dou

Research output: Chapter in Book/Report/Conference proceedingChapter

3 Scopus citations
Original languageEnglish (US)
Title of host publicationAdvertising Theory
Subtitle of host publicationSecond Edition
PublisherTaylor and Francis
Number of pages19
ISBN (Electronic)9781351208307
ISBN (Print)9780815382492
StatePublished - Apr 15 2019

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting
  • General Arts and Humanities
  • General Social Sciences

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