The role of technology in Online Persuasion: A MAIN model perspective

S. Shyam Sundar; Qian Xu; Xue Dou

doi:10.4324/9781351208314

The role of technology in Online Persuasion: A MAIN model perspective

S. Shyam Sundar
, Qian Xu
, Xue Dou

Film-Video and Media Studies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

6 Scopus citations

Original language	English (US)
Title of host publication	Advertising Theory
Subtitle of host publication	Second Edition
Publisher	Taylor and Francis
Pages	70-88
Number of pages	19
ISBN (Electronic)	9781351208307
ISBN (Print)	9780815382492
DOIs	https://doi.org/10.4324/9781351208314
State	Published - Apr 15 2019

All Science Journal Classification (ASJC) codes

Economics, Econometrics and Finance(all)
General Business, Management and Accounting
General Arts and Humanities
General Social Sciences

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10.4324/9781351208314

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PB - Taylor and Francis

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The role of technology in Online Persuasion: A MAIN model perspective

All Science Journal Classification (ASJC) codes

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