The role of trade shows in business-to-business selling strategies: A method for assessing the effectiveness of marketing communications

Keyphrases

• Business-to-business 100%
• Economic Returns 25%
• Exhibitors 25%
• Forest Industry 25%
• Industrial Marketing 25%
• Marketing Communication 100%
• Personal Selling 50%
• Related Industries 25%
• Sales Effort 25%
• Selling Strategy 100%
• Trade Shows 100%
• Woodworking 25%

Economics, Econometrics and Finance

• Business-to-Business Marketing 25%
• Industry 25%
• Machinery 25%
• Marketing Communications 100%
• Marketing Management 25%
• Trade Fair 100%