TY - BOOK
T1 - The SAGE handbook of persuasion
T2 - Developments in theory and practice
AU - Dillard, James Price
AU - Shen, Lijiang
N1 - Publisher Copyright:
© 2013 by SAGE Publications, Inc. All rights reserved.
PY - 2012/1/1
Y1 - 2012/1/1
N2 - The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.
AB - The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners. Persuasion is presented in this volume on a micro to macro continuum, moving from chapters on cognitive processes, the individual, and theories of persuasion, to chapters highlighting broader social factors and phenomena related to persuasion, such as social context and larger scale persuasive campaigns. Each chapter identifies key challenges to the area and provides research strategies for addressing those challenges.
UR - http://www.scopus.com/inward/record.url?scp=84949769763&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84949769763&partnerID=8YFLogxK
U2 - 10.4135/9781452218410
DO - 10.4135/9781452218410
M3 - Book
AN - SCOPUS:84949769763
SN - 9781412983136
BT - The SAGE handbook of persuasion
PB - SAGE Publications Inc.
ER -