The science-to-practice initiative: Getting new marketing science thinking into the real world

Preyas S. Desai; David Bell; Gary Lilien; David Soberman

doi:10.1287/mksc.1110.0697

The science-to-practice initiative: Getting new marketing science thinking into the real world

Preyas S. Desai, David Bell, Gary Lilien, David Soberman

Institute for the Study of Business Markets

Research output: Contribution to journal › Editorial › peer-review

10 Scopus citations

Original language	English (US)
Pages (from-to)	1-3
Number of pages	3
Journal	Marketing Science
Volume	31
Issue number	1
DOIs	https://doi.org/10.1287/mksc.1110.0697
State	Published - Jan 2012

All Science Journal Classification (ASJC) codes

Business and International Management
Marketing

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10.1287/mksc.1110.0697

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title = "The science-to-practice initiative: Getting new marketing science thinking into the real world",

author = "Desai, {Preyas S.} and David Bell and Gary Lilien and David Soberman",

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The science-to-practice initiative: Getting new marketing science thinking into the real world

All Science Journal Classification (ASJC) codes

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