The science-to-practice initiative: Getting new marketing science thinking into the real world

Preyas S. Desai, David Bell, Gary Lilien, David Soberman

Research output: Contribution to journalEditorialpeer-review

9 Scopus citations
Original languageEnglish (US)
Pages (from-to)1-3
Number of pages3
JournalMarketing Science
Issue number1
StatePublished - Jan 2012

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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