The social media capital of the universe: What does this mean for brazilian tourists to the us?

Lori Pennington-Gray, Ashley Schroeder

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


Research has examined the role of social media during crises in various fields; however, there is a paucity of research in this area as it relates to tourism. Moreover, few studies have examined at-risk populations, such as tourists, in times of crisis. To assess the influence of risk perceptions on the likelihood to turn to various information sources in the event of a crisis during travel, a national survey of 483 Brazilian travelers to the US was conducted. Results indicated that there were two travel risk groups: low and high perceived risk. Travelers in the high perceived risk group were more likely to turn to the following information sources-television, text messages, friends/relatives, travel agents, local residents, consulate general, local law enforcement, Internet, social media, concierge, other tourists, newspaper, local tourism office, state tourism office, radio-in the event of a crisis during travel. Although the preferred crisis information sources varied somewhat by travel risk group, the most preferred sources were text messages, friends/relatives, and television.

Original languageEnglish (US)
Pages (from-to)43-59
Number of pages17
JournalTourism, Culture and Communication
Issue number1
StatePublished - 2013

All Science Journal Classification (ASJC) codes

  • Cultural Studies
  • Geography, Planning and Development
  • Communication
  • Tourism, Leisure and Hospitality Management


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