TY - GEN
T1 - The technical communicator as corporate spokesperson
T2 - A public relations primer
AU - Troester, Rod
AU - Warburton, Terrence L.
PY - 2001
Y1 - 2001
N2 - A survey of CEOs, corporate spokespersons, and media representatives suggests that the evolving roles and responsibilities of corporate spokespersons may result in greater opportunities for technical communicators in corporate public relations. However, these opportunities require communication principles and skills that have not traditionally played a strong role in technical communication education. This essay discusses these requisite considerations so they can be more explicitly addressed in the contemporary technical communication curriculum.
AB - A survey of CEOs, corporate spokespersons, and media representatives suggests that the evolving roles and responsibilities of corporate spokespersons may result in greater opportunities for technical communicators in corporate public relations. However, these opportunities require communication principles and skills that have not traditionally played a strong role in technical communication education. This essay discusses these requisite considerations so they can be more explicitly addressed in the contemporary technical communication curriculum.
UR - http://www.scopus.com/inward/record.url?scp=0035702658&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0035702658&partnerID=8YFLogxK
U2 - 10.2190/UV13-15K1-K1A5-3MTM
DO - 10.2190/UV13-15K1-K1A5-3MTM
M3 - Article
AN - SCOPUS:0035702658
SN - 0047-2816
VL - 31
SP - 241
EP - 256
JO - Journal of Technical Writing and Communication
JF - Journal of Technical Writing and Communication
ER -