TY - JOUR
T1 - The University Worksite Organ Donation Project
T2 - A comparison of two types of worksite campaigns on the willingness to donate
AU - Morgan, Susan E.
AU - Stephenson, Michael T.
AU - Afifi, Walid
AU - Harrison, Tyler R.
AU - Long, Shawn D.
AU - Chewning, Lisa Volk
PY - 2011/7
Y1 - 2011/7
N2 - To test the impact of different campaign strategies, a year-long campaign was conducted to promote organ donation among university faculty, staff, and students. Two universities were assigned to each of three conditions: a media-only campaign, a mass media-plus-interpersonal outreach condition, and a control condition. Universities were counter-balanced by geographic region and diversity of population. Changes from pretest to post-test on the key-dependent measures, including signing a donor card and discussing donation with family members, were significantly greater in the media-plus-interpersonal condition than either the mass media only or control conditions. Implications for the creation of campaigns to promote other health behaviors are examined.
AB - To test the impact of different campaign strategies, a year-long campaign was conducted to promote organ donation among university faculty, staff, and students. Two universities were assigned to each of three conditions: a media-only campaign, a mass media-plus-interpersonal outreach condition, and a control condition. Universities were counter-balanced by geographic region and diversity of population. Changes from pretest to post-test on the key-dependent measures, including signing a donor card and discussing donation with family members, were significantly greater in the media-plus-interpersonal condition than either the mass media only or control conditions. Implications for the creation of campaigns to promote other health behaviors are examined.
UR - http://www.scopus.com/inward/record.url?scp=80051701871&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=80051701871&partnerID=8YFLogxK
U2 - 10.1111/j.1399-0012.2010.01315.x
DO - 10.1111/j.1399-0012.2010.01315.x
M3 - Article
C2 - 20636405
AN - SCOPUS:80051701871
SN - 0902-0063
VL - 25
SP - 600
EP - 605
JO - Clinical Transplantation
JF - Clinical Transplantation
IS - 4
ER -