The use of iPocket coach in business education

Tulay Girard, Rachel C. Litzinger, Mark M. Lennon

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


Purpose – The purpose of this paper is to present a review of an iPad application called iPocket Coach that can be used with a mobile device in business education. Design/methodology/approach – This paper discusses the educational benefits of this application for classroom use and develops a pedagogical exercise by which students can build interpersonal skills. Findings – The iPocket Coach can not only be used to develop skills but learn about common management issues involving conflict resolutions, personal development, providing constructive feedback, interviewing, performance evaluations, promotions, rewards, and terminations. Originality/value – The exercise developed can be used in a consumer behavior or sales management course that teaches students how to handle difficult customers.

Original languageEnglish (US)
Pages (from-to)252-260
Number of pages9
JournalJournal of Applied Research in Higher Education
Issue number2
StatePublished - Sep 23 2013

All Science Journal Classification (ASJC) codes

  • Education


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