TY - JOUR
T1 - The use of iPocket coach in business education
AU - Girard, Tulay
AU - Litzinger, Rachel C.
AU - Lennon, Mark M.
PY - 2013/9/23
Y1 - 2013/9/23
N2 - Purpose – The purpose of this paper is to present a review of an iPad application called iPocket Coach that can be used with a mobile device in business education. Design/methodology/approach – This paper discusses the educational benefits of this application for classroom use and develops a pedagogical exercise by which students can build interpersonal skills. Findings – The iPocket Coach can not only be used to develop skills but learn about common management issues involving conflict resolutions, personal development, providing constructive feedback, interviewing, performance evaluations, promotions, rewards, and terminations. Originality/value – The exercise developed can be used in a consumer behavior or sales management course that teaches students how to handle difficult customers.
AB - Purpose – The purpose of this paper is to present a review of an iPad application called iPocket Coach that can be used with a mobile device in business education. Design/methodology/approach – This paper discusses the educational benefits of this application for classroom use and develops a pedagogical exercise by which students can build interpersonal skills. Findings – The iPocket Coach can not only be used to develop skills but learn about common management issues involving conflict resolutions, personal development, providing constructive feedback, interviewing, performance evaluations, promotions, rewards, and terminations. Originality/value – The exercise developed can be used in a consumer behavior or sales management course that teaches students how to handle difficult customers.
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U2 - 10.1108/JARHE-11-2012-0040
DO - 10.1108/JARHE-11-2012-0040
M3 - Article
AN - SCOPUS:84960107167
SN - 2050-7003
VL - 5
SP - 252
EP - 260
JO - Journal of Applied Research in Higher Education
JF - Journal of Applied Research in Higher Education
IS - 2
ER -