Theoretical models of social media, marketing implications, and future research directions

Bing Pan, John C. Crotts

Research output: Chapter in Book/Report/Conference proceedingChapter

46 Citations (SciVal)
Original languageEnglish (US)
Title of host publicationSocial Media in Travel, Tourism and Hospitality
Subtitle of host publicationTheory, Practice and Cases
PublisherTaylor and Francis
Number of pages13
ISBN (Electronic)9781315609515
ISBN (Print)9781409420910
StatePublished - Apr 1 2016

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

Cite this