This is Your Brain at 100%: Movies and old-fashioned marketing help to perpetuate a brain myth held by many

Kevin Bennett

This is Your Brain at 100%: Movies and old-fashioned marketing help to perpetuate a brain myth held by many

Kevin Bennett

Penn State Beaver

Research output: Contribution to journal › Article › peer-review

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Abstract

“The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” So says a poster for Lucy, the 2014 action thriller starring Scarlett Johansson. I must admit that sounds intriguing. It also sounds very familiar.

Original language	English (US)
Pages (from-to)	1-3
Journal	Psychology Today
State	Published - Dec 2015

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Bennett Psych Today 2015Final published version, 202 KB

https://www.psychologytoday.com/us/blog/modern-minds/201803/why-do-we-only-use-10-percent-the-brain

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This is Your Brain at 100%: Movies and old-fashioned marketing help to perpetuate a brain myth held by many

Abstract

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