TY - JOUR
T1 - Three perspectives of the mediaorganisation relationship
T2 - Media personnel, corporate spokespersons and CEOs look at the role of the corporate spokesperson
AU - Warburton, Terrence L.
AU - Troester, Rod
PY - 1997/2/1
Y1 - 1997/2/1
N2 - While the importance of the corporate spokesperson in the mediaorganisation relationship is consistently recognised in the literature, little is known in terms of the actual practices and perceptions of the various parties involved. Based on a survey of media personnel, corporate spokesperson and CEOs, this paper identifies the respective perceptions and discusses their implications.
AB - While the importance of the corporate spokesperson in the mediaorganisation relationship is consistently recognised in the literature, little is known in terms of the actual practices and perceptions of the various parties involved. Based on a survey of media personnel, corporate spokesperson and CEOs, this paper identifies the respective perceptions and discusses their implications.
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U2 - 10.1108/eb023436
DO - 10.1108/eb023436
M3 - Review article
AN - SCOPUS:84992969963
SN - 1363-254X
VL - 1
SP - 335
EP - 349
JO - Journal of Communication Management
JF - Journal of Communication Management
IS - 4
ER -