Tips for designing publications for underrepresented audiences

The article presents a number of practical tips on designing publications for underrepresented and non-traditional audiences. The process of designing an effective publication requires the incorporation of cultural preferences of the target audience. Incorporating design principles that consider culture in the areas of formatting written content and selecting images, graphics, and pictures that are representative of the target audience are important. Other tips, such as using local resources to ensure the product is a quality publication that incorporates language and images reflective of the intended audience, are also useful.