TY - GEN
T1 - To adopt or not to adopt - that is the question
AU - Joseph, Rhoda C.
PY - 2005
Y1 - 2005
N2 - The area of adoption and diffusion has had a strong pro-innovation bias (Brancheau and Wetherbe 1990; Parthasarathy and Bhattacherjee 1998; Ram 1987; Venkatesh and Brown 2001). This bias has resulted in somewhat of a neglect of the area of non-adoption. Existing theories including TAM (Davis 1989) and the innovation diffusion theory (Rogers 1983) provide critical insights into technology usage. However, the factors that facilitate technology adoption are not necessarily the same as those affecting non-adoption. This paper examines the non-adoption phenomenon and presents the case that the category of non-adopts refers to a complex subset of individuals. Characterizing resistance as either active or passive provides a framework for further analysis into the non-adoption phenomenon. Ultimately, the issue of non-adoption is just as critical as that of adoption.
AB - The area of adoption and diffusion has had a strong pro-innovation bias (Brancheau and Wetherbe 1990; Parthasarathy and Bhattacherjee 1998; Ram 1987; Venkatesh and Brown 2001). This bias has resulted in somewhat of a neglect of the area of non-adoption. Existing theories including TAM (Davis 1989) and the innovation diffusion theory (Rogers 1983) provide critical insights into technology usage. However, the factors that facilitate technology adoption are not necessarily the same as those affecting non-adoption. This paper examines the non-adoption phenomenon and presents the case that the category of non-adopts refers to a complex subset of individuals. Characterizing resistance as either active or passive provides a framework for further analysis into the non-adoption phenomenon. Ultimately, the issue of non-adoption is just as critical as that of adoption.
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M3 - Conference contribution
AN - SCOPUS:84869837769
SN - 9781604235531
T3 - Association for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005: A Conference on a Human Scale
SP - 1310
EP - 1315
BT - Association for Information Systems - 11th Americas Conference on Information Systems, AMCIS 2005
T2 - 11th Americas Conference on Information Systems, AMCIS 2005
Y2 - 11 August 2005 through 15 August 2005
ER -