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To pay or not to pay a price premium for corporate social responsibility: A social dilemma and reference group theory perspective
Shruti Gupta
Division of Social Sciences (Abington)
Research output
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Contribution to journal
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Article
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peer-review
14
Scopus citations
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Dive into the research topics of 'To pay or not to pay a price premium for corporate social responsibility: A social dilemma and reference group theory perspective'. Together they form a unique fingerprint.
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Keyphrases
Corporate Social Responsibility
100%
Price Premium
100%
Social Dilemma
100%
Reference Group Theory
100%
Social Referencing
100%
Social Value Orientation
66%
World Wide Web
33%
Willingness to Pay
33%
High Prices
33%
Group by
33%
Other-reference
33%
Perceived Efficacy
33%
Coffee
33%
Product Preference
33%
In-group Identity
33%
Trust in Others
33%
Social Good
33%
Consumer Test
33%
Social Sciences
Reference Group
100%
Social Dilemma
100%
Price
100%
Value-Orientation
66%
USA
33%
Willingness-to-Pay
33%
Product Preference
33%
Framing
33%
Economics, Econometrics and Finance
Price
100%
Corporate Social Responsibility
100%
Willingness to Pay
50%
Public Goods
50%
Agricultural and Biological Sciences
Corporate Social Responsibility
100%
Psychology
Social Responsibility
100%