Toward a more expansive and inclusive definition of women’s health: A content analysis of Twitter conversations

To develop a nuanced understanding of women’s health on social media, we conducted a content analysis of Twitter data in early 2020, during the early days of the COVID-19 pandemic. Included tweets (N = 1,714) fell into 15 overarching themes. “Politics and Women’s Health” was most discussed, demonstrating the politicization of women’s health, followed by “Maternal, Reproductive, and Sexual Health.” COVID-19 was a crosscutting issue for 12 themes, suggesting widespread effects on women’s health. Overall, diverse conversations unfolded on social media, including variation geographically, highlighting the need for a more expansive and inclusive definition of women’s health. This work supports further investigation into the role of politics and COVID-19 across women’s health domains.