Toward Better Understanding the Materialism-Hedonism and the Big Five Personality-Compulsive Buying Relationships: A New Consumer Cultural Perspective

Piotr Tarka, Richard J. Harnish

Research output: Contribution to journalArticlepeer-review

2 Scopus citations


We explored materialistic values, hedonistic shopping experiences, neuroticism, extraversion, openness to experience, and compulsive buying using a mediational model. In addition, the current research was conducted in a new socio-economic cultural setting—Poland—where findings were contrasted with prior results from Western countries. Results indicated positive relationships among neuroticism, extraversion, and compulsive buying, which occur via materialistic values. These values in turn triggered individuals’ need to engage in hedonistic shopping experiences, which further affected compulsive buying. Openness to experience was found to be irrelevant across all examined relationships.

Original languageEnglish (US)
Pages (from-to)165-192
Number of pages28
JournalJournal of Global Marketing
Issue number3
StatePublished - 2023

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing

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