Towards a scale for measuring technology in new product innovations

William E. Souder, Paul Shrivastava

Research output: Contribution to journalArticlepeer-review

19 Scopus citations


There are many uses for an operational scale that measures technologies. This paper describes the development of such a scale. It is an important potential tool for project selection, investment choice decision making, organizing new product developments and managing innovation processes.

Original languageEnglish (US)
Pages (from-to)151-160
Number of pages10
JournalResearch Policy
Issue number3
StatePublished - Jun 1985

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Management Science and Operations Research
  • Management of Technology and Innovation


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