Trade shows in the business marketing communications mix

Srinath Gopalakrishna, Gary L. Lilien

Research output: Chapter in Book/Report/Conference proceedingChapter

23 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages226-245
Number of pages20
ISBN (Print)9781849801423
DOIs
StatePublished - 2012

All Science Journal Classification (ASJC) codes

  • General Business, Management and Accounting
  • Economics, Econometrics and Finance(all)

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