Trade shows in the business marketing communications mix

Srinath Gopalakrishna, Gary L. Lilien

Research output: Chapter in Book/Report/Conference proceeding › Chapter

23 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	226-245
Number of pages	20
ISBN (Print)	9781849801423
DOIs	https://doi.org/10.4337/9781781002445.00022
State	Published - 2012

All Science Journal Classification (ASJC) codes

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title = "Trade shows in the business marketing communications mix",

author = "Srinath Gopalakrishna and Lilien, {Gary L.}",

year = "2012",

doi = "10.4337/9781781002445.00022",

language = "English (US)",

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pages = "226--245",

booktitle = "Handbook of Business-to-Business Marketing",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}

TY - CHAP

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AU - Lilien, Gary L.

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M3 - Chapter

AN - SCOPUS:84881961380

SN - 9781849801423

SP - 226

EP - 245

BT - Handbook of Business-to-Business Marketing

PB - Edward Elgar Publishing Ltd.

ER -