Trade shows in the business marketing communications mix

Srinath Gopalakrishna; Gary L. Lilien; Andrew Donsbach

doi:10.4337/9781800376878.00023

Trade shows in the business marketing communications mix

Srinath Gopalakrishna, Gary L. Lilien, Andrew Donsbach

Institute for the Study of Business Markets

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	247-265
Number of pages	19
ISBN (Electronic)	9781800376878
ISBN (Print)	9781800376861
DOIs	https://doi.org/10.4337/9781800376878.00023
State	Published - Jul 15 2022

All Science Journal Classification (ASJC) codes

General Business, Management and Accounting

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10.4337/9781800376878.00023

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title = "Trade shows in the business marketing communications mix",

author = "Srinath Gopalakrishna and Lilien, {Gary L.} and Andrew Donsbach",

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AU - Donsbach, Andrew

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BT - Handbook of Business-to-Business Marketing

PB - Edward Elgar Publishing Ltd.

ER -

Trade shows in the business marketing communications mix

All Science Journal Classification (ASJC) codes

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