Trade shows in the business marketing communications mix

Srinath Gopalakrishna, Gary L. Lilien, Andrew Donsbach

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook of Business-to-Business Marketing
PublisherEdward Elgar Publishing Ltd.
Pages247-265
Number of pages19
ISBN (Electronic)9781800376878
ISBN (Print)9781800376861
StatePublished - Jul 15 2022

All Science Journal Classification (ASJC) codes

  • General Business, Management and Accounting

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