Original language | English (US) |
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Title of host publication | Handbook of Business-to-Business Marketing |
Publisher | Edward Elgar Publishing Ltd. |
Pages | 247-265 |
Number of pages | 19 |
ISBN (Electronic) | 9781800376878 |
ISBN (Print) | 9781800376861 |
DOIs | |
State | Published - Jul 15 2022 |
All Science Journal Classification (ASJC) codes
- General Business, Management and Accounting