Trade shows in the business marketing communications mix

Srinath Gopalakrishna; Gary L. Lilien; Andrew Donsbach

doi:10.4337/9781800376878.00023

Trade shows in the business marketing communications mix

Srinath Gopalakrishna
, Gary L. Lilien
, Andrew Donsbach

Institute for the Study of Business Markets

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	247-265
Number of pages	19
ISBN (Electronic)	9781800376878
ISBN (Print)	9781800376861
DOIs	https://doi.org/10.4337/9781800376878.00023
State	Published - Jul 15 2022

All Science Journal Classification (ASJC) codes

General Business, Management and Accounting

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10.4337/9781800376878.00023

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title = "Trade shows in the business marketing communications mix",

author = "Srinath Gopalakrishna and Lilien, \{Gary L.\} and Andrew Donsbach",

year = "2022",

month = jul,

day = "15",

doi = "10.4337/9781800376878.00023",

language = "English (US)",

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pages = "247--265",

booktitle = "Handbook of Business-to-Business Marketing",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}

TY - CHAP

T1 - Trade shows in the business marketing communications mix

AU - Gopalakrishna, Srinath

AU - Lilien, Gary L.

AU - Donsbach, Andrew

PY - 2022/7/15

Y1 - 2022/7/15

UR - https://www.scopus.com/pages/publications/85147388558

UR - https://www.scopus.com/pages/publications/85147388558#tab=citedBy

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M3 - Chapter

AN - SCOPUS:85147388558

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SP - 247

EP - 265

BT - Handbook of Business-to-Business Marketing

PB - Edward Elgar Publishing Ltd.

ER -

Trade shows in the business marketing communications mix

All Science Journal Classification (ASJC) codes

Access to Document

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Cite this