Trade shows in the business marketing communications mix

Research output: Chapter in Book/Report/Conference proceeding › Chapter

28 Scopus citations

Original language	English (US)
Title of host publication	Handbook of Business-to-Business Marketing
Publisher	Edward Elgar Publishing Ltd.
Pages	226-245
Number of pages	20
ISBN (Print)	9781849801423
DOIs	https://doi.org/10.4337/9781781002445.00022
State	Published - 2012

All Science Journal Classification (ASJC) codes

@inbook{90910723ffba42c2a0766a712d8bb4e6,

title = "Trade shows in the business marketing communications mix",

author = "Srinath Gopalakrishna and Lilien, \{Gary L.\}",

year = "2012",

doi = "10.4337/9781781002445.00022",

language = "English (US)",

isbn = "9781849801423",

pages = "226--245",

booktitle = "Handbook of Business-to-Business Marketing",

publisher = "Edward Elgar Publishing Ltd.",

address = "United Kingdom",

}

TY - CHAP

T1 - Trade shows in the business marketing communications mix

AU - Gopalakrishna, Srinath

AU - Lilien, Gary L.

PY - 2012

Y1 - 2012

UR - https://www.scopus.com/pages/publications/84881961380

UR - https://www.scopus.com/pages/publications/84881961380#tab=citedBy

U2 - 10.4337/9781781002445.00022

DO - 10.4337/9781781002445.00022

M3 - Chapter

AN - SCOPUS:84881961380

SN - 9781849801423

SP - 226

EP - 245

BT - Handbook of Business-to-Business Marketing

PB - Edward Elgar Publishing Ltd.

ER -