Abstract
Artificial intelligence (AI) is revolutionizing trademark law and practice. This entry explains how AI enhances trademark searches, clearance, and enforcement. AI-driven tools facilitate comprehensive database analysis and streamline brand management, with the potential to assist in infringement analysis. However, AI-generated content introduces issues of attribution and the potential for consumer confusion and brand dilution. The opportunities and challenges AI presents underscore the need for trademark law and practice to adapt to these technological developments, ensuring the continued protection of brand integrity while promoting innovation.
| Original language | English (US) |
|---|---|
| Title of host publication | Elgar Concise Encyclopedia of Artificial Intelligence and the Law |
| Publisher | Edward Elgar Publishing Ltd. |
| Pages | 424-428 |
| Number of pages | 5 |
| ISBN (Electronic) | 9781035336906 |
| ISBN (Print) | 9781035336890 |
| DOIs | |
| State | Published - Jan 1 2025 |
All Science Journal Classification (ASJC) codes
- General Computer Science
- General Social Sciences
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