Translating the Dietary Guidelines for Americans 2010 to Bring about Real Behavior Change

TY - JOUR

T1 - Translating the Dietary Guidelines for Americans 2010 to Bring about Real Behavior Change

AU - Rowe, Sylvia

AU - Alexander, Nick

AU - Almeida, Nelson G.

AU - Black, Richard

AU - Burns, Robert

AU - Bush, Laina

AU - Crawford, Patricia

AU - Keim, Nancy

AU - Kris-Etherton, Penny

AU - Weaver, Connie

N1 - Funding Information: The most important consensus findings from the two roundtables, and those themes that enjoyed the greatest consensus, were as follows. • There is an urgent need for a coordinated strategic plan with the active involvement of all sectors to achieve effective implementation of the DGA. • Both goals—more impactful communication strategies and modification of the food supply—are critical to achieving the desired public health outcomes. • In order for the DGA to achieve the maximum impact on public health, new approaches need to be employed such as setting strategic priorities, placing greater emphasis on practical solutions, and establishing realistic public health objectives. • Behavioral science needs to be brought to bear on the challenges. • Dietary messages need to be positive, very simple, few in number, and targeted to subpopulations to both inform and motivate consumers. • Messages need to take sociocultural factors, consumer habits, and the realities of today's lifestyles into account. • To address the obesity epidemic, a key focus should be on very young children and on their parents. • Above all, trust and collaboration are essential among all stakeholders, including public health community members, government agencies, nutrition communicators, food industry scientists, retail food industry representatives, environmental planners, and others. The last point was clearly the one with greatest consensus and was regarded by participants at both roundtables as an essential component of any communication and dietary behavior change program. Mutual trust and understanding have eroded over the years for a variety of reasons and must be regained. Such trust and collaboration must start with greater understanding among RDs, nutrition communicators, counselors, and food scientists. These two groups are critical to pursuing the dietary changes necessary to reach public health goals. Small steps, small successes, and open, transparent processes will do much to build trust among the large number of stakeholders with an interest in seeing Americans' health and dietary regimes reach the desired DGAC-recommended goals. The following individuals attended the roundtables: Speakers/Authors: Nick Alexander, SR Strategy LLC; Nelson G. Almeida, Kellogg Company; Richard Black, Kraft Foods, Inc; Robbie Burns, Nutrition Implications, LLC; Laina Bush, Department of Health and Human Services; Pat Crawford, University of California, Berkeley; Joe Derochowski, NPD Group; Nancy Keim, USDA Agricultural Research Service; Penny Kris-Etherton, The Pennsylvania State University; Sylvia Rowe, SR Strategy LLC; and Connie Weaver, Purdue University. Discussants: Jeanne Blankenship, American Dietetic Association; Dondeena Bradley, PepsiCo Inc; Mary Christ-Erwin, Porter Novelli; Janet Collins, DuPont; Suzie Crockett, General Mills Inc; Johanna Dwyer, National Institutes of Health; Robert Earl, The Coca-Cola Company; Cecilia Fileti, Latino Health Communications; Constance Geiger, Geiger & Associates; Marianne Gillette, McCormick & Company, Inc; Jeanne Goldberg, Tufts University; Cathy Adams Hutt, RdR Solutions; Barbara Ivens, ConAgra Foods, Inc; Guy Johnson, McCormick Science Institute; Michelle Matto, International Dairy Foods Association; Kathy McMahon, Sara Lee Corporation; Melissa Musiker, Grocery Manufacturers Association; Jill Nicholls, National Dairy Council; Susan Nitzke, University of Wisconsin; Jessie Pavlinac, Oregon Health & Science University; Mary Pat Raimondi, American Dietetic Association; Judith Rodriguez, University of North Florida; Leila Saldanha, NutrIQ LLC; Marilyn Schorin, Schorin Strategies; and Pamela Starke-Reed, National Institutes of Health. Observers: Carole Davis, USDA Center for Nutrition Policy and Promotion; Kathryn McMurry, HHS Office of Public Health and Science; and Rob Post, USDA Center for Nutrition Policy and Promotion. Staff: Will Fisher, Institute of Food Technologists; Eric Hentges, ILSI North America; Esther Myers, American Dietetic Association; Sarah Ohlhorst, Institute of Food Technologists; Wendy Reinhardt Kapsak, International Food Information Council; Marianne Smith-Edge, International Food Information Council; Lisa Spence, American Dietetic Association; and Heather Steele, ILSI North America. DISCLOSURES: The roundtables were organized and funded jointly by the American Dietetic Association , the Institute of Food Technologists , the International Food Information Council , and the North American branch of the International Life Sciences Institute . The American Dietetic Association is funded primarily by member and corporate contributions and sponsorships. The Institute of Food Technologists is funded by meetings, publications, and the dues of its members, individual food scientists and technologists employed in academia, government, and industry. The International Food Information Council is funded by the broad based agriculture and food industry but do not lobby or further any political, partisan, or corporate interest. The North American branch of the International Life Sciences Institute is a public nonprofit scientific foundation with branches around the world that provides a forum to advance the understanding of scientific issues related to the nutritional quality and safety of the food supply. The programs of ILSI North America are supported primarily by its industry membership. ACKNOWLEDGEMENTS: We would like to acknowledge with gratitude the participation of the speakers, discussants, and staff for their contributions to the roundtables. A special thanks to Joe Derochowski of the NPD Group for his contributions to the roundtables and papers. We also would like to extend further thanks to Sylvia Rowe and Nick Alexander for organizing the abstracts into a concise and seamless whole that truly is greater than the sum of its parts, and to Ms Rowe again for acting as moderator of the roundtables.

PY - 2011/1

Y1 - 2011/1

UR - http://www.scopus.com/inward/record.url?scp=78650350118&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=78650350118&partnerID=8YFLogxK

U2 - 10.1016/j.jada.2010.11.007

DO - 10.1016/j.jada.2010.11.007

M3 - Article

C2 - 21185961

AN - SCOPUS:78650350118

SN - 0002-8223

VL - 111

SP - 28

EP - 39

JO - Journal of the American Dietetic Association

JF - Journal of the American Dietetic Association

IS - 1

ER -