Trend analysis of the 1984 GOP senatorial spots

J. Gregory Payne, Robert Alexander Baukus

Research output: Contribution to journalArticlepeer-review

8 Scopus citations


The paper presents a quantitative and qualitative analysis of 101 senatorial spots of the 1984 national campaign. Examining the advertisements according to the classification system outlined by Diamond and Bates in The Spot the authors note the emergence of negative attack spots as the most predominant type of advertisement among incumbents and challengers and present notable trends according to region and other characteristics of the spots of the 1984 GOP senatorial television blitz.

Original languageEnglish (US)
Pages (from-to)161-177
Number of pages17
JournalPolitical Communication
Issue number3
StatePublished - Jan 1 1988

All Science Journal Classification (ASJC) codes

  • Communication
  • Sociology and Political Science


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