Trend analysis of the 1984 GOP senatorial spots

J. Gregory Payne; Robert Alexander Baukus

doi:10.1080/10584609.1988.9962848

Trend analysis of the 1984 GOP senatorial spots

J. Gregory Payne, Robert Alexander Baukus

Advertising and Public Relations

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Abstract

The paper presents a quantitative and qualitative analysis of 101 senatorial spots of the 1984 national campaign. Examining the advertisements according to the classification system outlined by Diamond and Bates in The Spot the authors note the emergence of negative attack spots as the most predominant type of advertisement among incumbents and challengers and present notable trends according to region and other characteristics of the spots of the 1984 GOP senatorial television blitz.

Original language	English (US)
Pages (from-to)	161-177
Number of pages	17
Journal	Political Communication
Volume	5
Issue number	3
DOIs	https://doi.org/10.1080/10584609.1988.9962848
State	Published - Jan 1 1988

All Science Journal Classification (ASJC) codes

Communication
Sociology and Political Science

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10.1080/10584609.1988.9962848

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title = "Trend analysis of the 1984 GOP senatorial spots",

abstract = "The paper presents a quantitative and qualitative analysis of 101 senatorial spots of the 1984 national campaign. Examining the advertisements according to the classification system outlined by Diamond and Bates in The Spot the authors note the emergence of negative attack spots as the most predominant type of advertisement among incumbents and challengers and present notable trends according to region and other characteristics of the spots of the 1984 GOP senatorial television blitz.",

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AB - The paper presents a quantitative and qualitative analysis of 101 senatorial spots of the 1984 national campaign. Examining the advertisements according to the classification system outlined by Diamond and Bates in The Spot the authors note the emergence of negative attack spots as the most predominant type of advertisement among incumbents and challengers and present notable trends according to region and other characteristics of the spots of the 1984 GOP senatorial television blitz.

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Trend analysis of the 1984 GOP senatorial spots

Abstract

All Science Journal Classification (ASJC) codes

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