TY - GEN
T1 - Tweetsight
T2 - 8th International International Conference on Social Media and Society, #SMSociety 2017
AU - Varanasi, Rama Adithya
AU - Hanrahan, Benjamin V.
AU - Wahid, Shahtab
AU - Carroll, John M.
N1 - Publisher Copyright:
© 2017 Copyright is held by the owner/author(s). Publication rights licensed to ACM.
PY - 2017/7/28
Y1 - 2017/7/28
N2 - Financial analysts utilize information from heterogeneous sources (e.g. corporate -lings, economic indicators, news, and tweets) to generate unique trade ideas through a sensemaking process. In this paper, we seek to understand the role of social media in this process. We conducted a semi-structured interview and identified essential benefits and barriers for the primary social media platform used by the analysts-Twitter. Analysts use Twitter as a query exploration tool, as a bellwether to understand sentiment, and to gauge knock-on effects. Drawing from our FIndings, we developed four scenarios to guide the design of TweetSight. Finally, we evaluated the design of TweetSight by walking analysts through the prototype. Analysts responded positively to anchoring contextual tweets in news articles to facilitate discovery and exploration of Twitter. Our FIndings and design implications can be applied more broadly to leverage social media for sensemaking, beneFIting various business communities.
AB - Financial analysts utilize information from heterogeneous sources (e.g. corporate -lings, economic indicators, news, and tweets) to generate unique trade ideas through a sensemaking process. In this paper, we seek to understand the role of social media in this process. We conducted a semi-structured interview and identified essential benefits and barriers for the primary social media platform used by the analysts-Twitter. Analysts use Twitter as a query exploration tool, as a bellwether to understand sentiment, and to gauge knock-on effects. Drawing from our FIndings, we developed four scenarios to guide the design of TweetSight. Finally, we evaluated the design of TweetSight by walking analysts through the prototype. Analysts responded positively to anchoring contextual tweets in news articles to facilitate discovery and exploration of Twitter. Our FIndings and design implications can be applied more broadly to leverage social media for sensemaking, beneFIting various business communities.
UR - http://www.scopus.com/inward/record.url?scp=85028711281&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85028711281&partnerID=8YFLogxK
U2 - 10.1145/3097286.3097308
DO - 10.1145/3097286.3097308
M3 - Conference contribution
AN - SCOPUS:85028711281
T3 - ACM International Conference Proceeding Series
BT - 8th International Conference on Social Media and Society
PB - Association for Computing Machinery
Y2 - 28 July 2017 through 30 July 2017
ER -