Two Classes of Stochastic Tree Unfolding Models

J. Douglas Carroll, Wayne S. DeSarbo, Geert De Soete

Research output: Contribution to journalArticlepeer-review

6 Scopus citations


In this paper we propose two versions of stochastic choice models based on tree structure models — called “tree unfolding models”. These models can be viewed as discrete (tree structure) analogues of a recently proposed class of continuous (spatial) random utility models for paired comparisons choice data called the “wandering vector” and “wandering ideal point” models.

Original languageEnglish (US)
Pages (from-to)161-176
Number of pages16
JournalAdvances in Psychology
Issue numberC
StatePublished - Jan 1 1989

All Science Journal Classification (ASJC) codes

  • General Psychology


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