TY - GEN
T1 - Uncovering ownership bias
T2 - ASME 2018 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC/CIE 2018
AU - Zheng, Xuan
AU - Miller, Scarlett R.
N1 - Publisher Copyright:
© Copyright 2018 ASME.
PY - 2018
Y1 - 2018
N2 - Ownership bias is a type of decision making bias that leads to an individual's tendency to prefer their own ideas over the ideas of others during the design process. While prior work has identified the existence of this effect in design professionals, this prior research failed to take into account the social effects of working in a team environment or to identifying the underlying impact of the characteristics of the idea set that impact the effects. Therefore, the purpose of this study was to identify the existence of ownership bias and the factors underlying its existence through two design workshops with 45 design professionals from two engineering companies. Through the study, design professionals individually generated and selected ideas as part of a 2-hour team design challenge. The ideas were rated for their perceived future value through team consensus and for their creativity by expert ratings. The results suggest that design professionals only exhibited ownership bias for ideas that were assessed to have little to no future value in the design process by their team members (low in idea goodness) and the creativity of the ideas did not effect this relationship. However, professionals did show a preference for ideas with high usefulness and low uniqueness, demonstrating a potential bias against creative concepts regardless of ownership.
AB - Ownership bias is a type of decision making bias that leads to an individual's tendency to prefer their own ideas over the ideas of others during the design process. While prior work has identified the existence of this effect in design professionals, this prior research failed to take into account the social effects of working in a team environment or to identifying the underlying impact of the characteristics of the idea set that impact the effects. Therefore, the purpose of this study was to identify the existence of ownership bias and the factors underlying its existence through two design workshops with 45 design professionals from two engineering companies. Through the study, design professionals individually generated and selected ideas as part of a 2-hour team design challenge. The ideas were rated for their perceived future value through team consensus and for their creativity by expert ratings. The results suggest that design professionals only exhibited ownership bias for ideas that were assessed to have little to no future value in the design process by their team members (low in idea goodness) and the creativity of the ideas did not effect this relationship. However, professionals did show a preference for ideas with high usefulness and low uniqueness, demonstrating a potential bias against creative concepts regardless of ownership.
UR - http://www.scopus.com/inward/record.url?scp=85056869624&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85056869624&partnerID=8YFLogxK
U2 - 10.1115/DETC2018-85964
DO - 10.1115/DETC2018-85964
M3 - Conference contribution
AN - SCOPUS:85056869624
T3 - Proceedings of the ASME Design Engineering Technical Conference
BT - 30th International Conference on Design Theory and Methodology
PB - American Society of Mechanical Engineers (ASME)
Y2 - 26 August 2018 through 29 August 2018
ER -