Understanding and improving cross-cultural decision making in design and use of digital media: A research agenda

Robert W. Proctor; Shimon Y. Nof; Yuehwern Yih; Parasuram Balasubramanian; Jerome R. Busemeyer; Pascale Carayon; Chi Yue Chiu; Fariborz Farahm; Cleotilde Gonzalez; Jay Gore; Steven J. Landry; Mark Lehto; Pei Luen Rau; William Rouse; Louis Tay; Kim Phuong L. Vu; Sang Eun Woo; Gavriel Salvendy

doi:10.1080/10447318.2011.537175

Understanding and improving cross-cultural decision making in design and use of digital media: A research agenda

Robert W. Proctor, Shimon Y. Nof, Yuehwern Yih, Parasuram Balasubramanian, Jerome R. Busemeyer, Pascale Carayon, Chi Yue Chiu, Fariborz Farahm, Cleotilde Gonzalez, Jay Gore, Steven J. Landry, Mark Lehto, Pei Luen Rau, William Rouse, Louis Tay, Kim Phuong L. Vu, Sang Eun Woo, Gavriel Salvendy

Marcus Department of Industrial and Manufacturing Engineering

Research output: Contribution to journal › Article › peer-review

15 Scopus citations

Abstract

In the global economy, design of digital media often involves teams of individuals from a variety of cultures who must function together. Similarly, products must be designed and marketed taking specific cultural characteristics into account. Much is known about decision processes, culture and cognition, design of products and interfaces for human interaction with machines, and organizational processes, but this knowledge is dispersed across several disciplines and research areas. This article reviews current work in these areas and proposes a research agenda for fostering increased understanding of the ways in which cultural differences influence decision making and action in design and use of digital media.

Original language	English (US)
Pages (from-to)	151-190
Number of pages	40
Journal	International Journal of Human-Computer Interaction
Volume	27
Issue number	2
DOIs	https://doi.org/10.1080/10447318.2011.537175
State	Published - Jan 16 2011

All Science Journal Classification (ASJC) codes

Human Factors and Ergonomics
Human-Computer Interaction
Computer Science Applications

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Proctor, R. W., Nof, S. Y., Yih, Y., Balasubramanian, P., Busemeyer, J. R., Carayon, P., Chiu, C. Y., Farahm, F., Gonzalez, C., Gore, J., Landry, S. J., Lehto, M., Rau, P. L., Rouse, W., Tay, L., Vu, K. P. L., Woo, S. E., & Salvendy, G. (2011). Understanding and improving cross-cultural decision making in design and use of digital media: A research agenda. International Journal of Human-Computer Interaction, 27(2), 151-190. https://doi.org/10.1080/10447318.2011.537175

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abstract = "In the global economy, design of digital media often involves teams of individuals from a variety of cultures who must function together. Similarly, products must be designed and marketed taking specific cultural characteristics into account. Much is known about decision processes, culture and cognition, design of products and interfaces for human interaction with machines, and organizational processes, but this knowledge is dispersed across several disciplines and research areas. This article reviews current work in these areas and proposes a research agenda for fostering increased understanding of the ways in which cultural differences influence decision making and action in design and use of digital media.",

author = "Proctor, {Robert W.} and Nof, {Shimon Y.} and Yuehwern Yih and Parasuram Balasubramanian and Busemeyer, {Jerome R.} and Pascale Carayon and Chiu, {Chi Yue} and Fariborz Farahm and Cleotilde Gonzalez and Jay Gore and Landry, {Steven J.} and Mark Lehto and Rau, {Pei Luen} and William Rouse and Louis Tay and Vu, {Kim Phuong L.} and Woo, {Sang Eun} and Gavriel Salvendy",

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Proctor, RW, Nof, SY, Yih, Y, Balasubramanian, P, Busemeyer, JR, Carayon, P, Chiu, CY, Farahm, F, Gonzalez, C, Gore, J, Landry, SJ, Lehto, M, Rau, PL, Rouse, W, Tay, L, Vu, KPL, Woo, SE & Salvendy, G 2011, 'Understanding and improving cross-cultural decision making in design and use of digital media: A research agenda', International Journal of Human-Computer Interaction, vol. 27, no. 2, pp. 151-190. https://doi.org/10.1080/10447318.2011.537175

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AU - Gore, Jay

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Understanding and improving cross-cultural decision making in design and use of digital media: A research agenda

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