TY - GEN
T1 - Understanding online community effectiveness
T2 - 13th Americas Conference on Information Systems, AMCIS 2007
AU - Lee, Roderick L.
PY - 2007
Y1 - 2007
N2 - A major challenge in fostering online communities is developing and sustaining communities. This paper integrates social capital and group development theories in order to derive a framework that seeks to explain why some online communities prosper, while others decline and perish. Four facets of social capital - network structure, identification, obligations, and shared vision - are proposed to moderate the relationship between online community development, developmental processes, and effectiveness. It is suggested that online communities who lack a common stock of social capital are more inclined to follow the stage model of group development. In contrast, online communities that have optimal levels of social capital are more likely to follow the punctuated equilibrium model of group development. The paper concludes with implications for theory and practice.
AB - A major challenge in fostering online communities is developing and sustaining communities. This paper integrates social capital and group development theories in order to derive a framework that seeks to explain why some online communities prosper, while others decline and perish. Four facets of social capital - network structure, identification, obligations, and shared vision - are proposed to moderate the relationship between online community development, developmental processes, and effectiveness. It is suggested that online communities who lack a common stock of social capital are more inclined to follow the stage model of group development. In contrast, online communities that have optimal levels of social capital are more likely to follow the punctuated equilibrium model of group development. The paper concludes with implications for theory and practice.
UR - http://www.scopus.com/inward/record.url?scp=84870172013&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84870172013&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84870172013
SN - 9781604233810
T3 - Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights
SP - 2428
EP - 2437
BT - Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007
Y2 - 10 August 2007 through 12 August 2007
ER -