Abstract
What is change management? What is performance consulting? What is organization development (OD)? What do these fields share in common? What does marketing these three types of consulting services share in common? Why is marketing important for all of them? This introductory chapter answers these fundamental questions.
| Original language | English (US) |
|---|---|
| Title of host publication | Marketing Organization Development Consulting |
| Subtitle of host publication | a How-To Guide for OD Consultants |
| Publisher | Taylor and Francis |
| Pages | 1-11 |
| Number of pages | 11 |
| ISBN (Electronic) | 9781315311722 |
| ISBN (Print) | 9781138033313 |
| State | Published - Jan 1 2017 |
All Science Journal Classification (ASJC) codes
- Economics, Econometrics and Finance(all)
- General Business, Management and Accounting