TY - JOUR
T1 - User-generated open source products
T2 - Founder's social capital and time to product release
AU - Mallapragada, Girish
AU - Grewal, Rajdeep
AU - Lilien, Gary
PY - 2012/5
Y1 - 2012/5
N2 - Volunteer users employ collaborative Internet technologies to develop open source products, a form of usergenerated content, where time to product release is a crucial measure of project success. The open source community features two separate but related subcommunities: developer users who contribute time and effort to develop products and end users who act as collaborative testers and provide feedback. We develop hypotheses concerning how the location of the project's founders in the social network of developer users, the interplay of developer users and end users, and project and product characteristics affect time to product release. We use data on 817 development projects from SourceForge, a large open source community forum, to calibrate a split hazard model to test the hypotheses. That model supports the two-community conceptualization and most of the related hypotheses. The results have theoretical and managerial implications; for example, a pivotal position of founders in the developer user community can reduce time to product release by up to 31%, and projects in which users are more engaged can experience an 11% shorter time to product release compared with those projects in which they are not.
AB - Volunteer users employ collaborative Internet technologies to develop open source products, a form of usergenerated content, where time to product release is a crucial measure of project success. The open source community features two separate but related subcommunities: developer users who contribute time and effort to develop products and end users who act as collaborative testers and provide feedback. We develop hypotheses concerning how the location of the project's founders in the social network of developer users, the interplay of developer users and end users, and project and product characteristics affect time to product release. We use data on 817 development projects from SourceForge, a large open source community forum, to calibrate a split hazard model to test the hypotheses. That model supports the two-community conceptualization and most of the related hypotheses. The results have theoretical and managerial implications; for example, a pivotal position of founders in the developer user community can reduce time to product release by up to 31%, and projects in which users are more engaged can experience an 11% shorter time to product release compared with those projects in which they are not.
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U2 - 10.1287/mksc.1110.0690
DO - 10.1287/mksc.1110.0690
M3 - Article
AN - SCOPUS:84861677261
SN - 0732-2399
VL - 31
SP - 474
EP - 492
JO - Marketing Science
JF - Marketing Science
IS - 3
ER -