Keyphrases
Search Engine
100%
Web Search Engines
100%
Logos
100%
User Reactions
100%
Brand Knowledge
100%
Brand Logo
28%
Google
28%
Brand Image
28%
Positive Comments
28%
Mixed Methodology
14%
Brand Awareness
14%
Yahoo
14%
Consumer Response
14%
Sentiment Analysis
14%
Web Search
14%
Microsoft
14%
Mutual Information
14%
Brand Equity
14%
Switching Costs
14%
Negative Comments
14%
Information Statistics
14%
Generic Terms
14%
Arts and Humanities
Awareness
100%
Interplay
100%
Opinion Mining
100%
generic term
100%
Computer Science
Search Engine
100%
Web Search Engine
100%
Research Question
14%
Sentiment Analysis
14%
World Wide Web Search
14%
Mutual Information
14%
Negative Comment
14%
Economics, Econometrics and Finance
Brand Image
100%
Mixed-Methods
50%
Brand Equity
50%
Switching Behaviour
50%
Social Sciences
Search Engine
100%
Brand Image
22%
Brand Equity
11%