TY - JOUR
T1 - Using artificially generated pictures in customer-facing systems
T2 - an evaluation study with data-driven personas
AU - Salminen, Joni
AU - Jung, Soon gyo
AU - Kamel, Ahmed Mohamed Sayed
AU - Santos, João M.
AU - Jansen, Bernard J.
N1 - Publisher Copyright:
© 2020 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.
PY - 2022
Y1 - 2022
N2 - We conduct two studies to evaluate the suitability of artificially generated facial pictures for use in a customer-facing system using data-driven personas. STUDY 1 investigates the quality of a sample of 1,000 artificially generated facial pictures. Obtaining 6,812 crowd judgments, we find that 90% of the images are rated medium quality or better. STUDY 2 examines the application of artificially generated facial pictures in data-driven personas using an experimental setting where the high-quality pictures are implemented in persona profiles. Based on 496 participants using 4 persona treatments (2 × 2 research design), findings of Bayesian analysis show that using the artificial pictures in persona profiles did not decrease the scores for Authenticity, Clarity, Empathy, and Willingness to Use of the data-driven personas.
AB - We conduct two studies to evaluate the suitability of artificially generated facial pictures for use in a customer-facing system using data-driven personas. STUDY 1 investigates the quality of a sample of 1,000 artificially generated facial pictures. Obtaining 6,812 crowd judgments, we find that 90% of the images are rated medium quality or better. STUDY 2 examines the application of artificially generated facial pictures in data-driven personas using an experimental setting where the high-quality pictures are implemented in persona profiles. Based on 496 participants using 4 persona treatments (2 × 2 research design), findings of Bayesian analysis show that using the artificial pictures in persona profiles did not decrease the scores for Authenticity, Clarity, Empathy, and Willingness to Use of the data-driven personas.
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U2 - 10.1080/0144929X.2020.1838610
DO - 10.1080/0144929X.2020.1838610
M3 - Article
AN - SCOPUS:85095764245
SN - 0144-929X
VL - 41
SP - 905
EP - 921
JO - Behaviour and Information Technology
JF - Behaviour and Information Technology
IS - 5
ER -