Abstract
Applying a conjoint study approach, we conduct the first research to quantify the monetary value which users place on their friends' personal information. Utilizing the scenario of social app adoption, we further investigate the impact of the comprehensiveness of shared profile information on valuation, and vary the data collection context, i.e., friends' information is not relevant (T1), or is relevant (T2) to app functionality. The monetary value (measured in US$) which individuals associate with friends' full profile information in T1 ($1.56) differs significantly from the valuation in T2 ($0.98). However, the difference across data collection context is not significant for friends' less sensitive basic profile information (valued at $0.23 in T1, and $0.07 in T2). When considering the self-reported number of online friends, the average valuation for a single friend's profile information is not higher than three cents and as low as a mere fraction of a cent.
| Original language | English (US) |
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| State | Published - Jan 1 2015 |
| Event | 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015 - Fort Worth, United States Duration: Dec 13 2015 → Dec 16 2015 |
Other
| Other | 2015 International Conference on Information Systems: Exploring the Information Frontier, ICIS 2015 |
|---|---|
| Country/Territory | United States |
| City | Fort Worth |
| Period | 12/13/15 → 12/16/15 |
All Science Journal Classification (ASJC) codes
- Computer Science Applications
- Statistics, Probability and Uncertainty
- Library and Information Sciences
- Applied Mathematics