Using importance-performance analysis to guide extension needs assessment

Laura A. Warner, Anil Kumar, Alexa J. Lamm

Research output: Contribution to journalArticlepeer-review

14 Scopus citations


Importance-performance analysis is a methodology that may allow Extension professionals to prioritize the characteristics of an issue, a resource, or so on that should receive the most attention. Through this approach, high priority is assigned to elements that clients are unsatisfied with but view as highly important. We explored applying the method to the selection of messages on water conservation. Findings are presented in the context of water conservation programming, but implications may apply across Extension. We recommend that Extension professionals consider using this methodology to analyze target audiences and prioritize associated communications.

Original languageEnglish (US)
Article number6FEA1
JournalJournal of Extension
Issue number6
StatePublished - 2016

All Science Journal Classification (ASJC) codes

  • Education


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