Using sex to sell movies: A content analysis of movie trailers

Mary Beth Oliver; Sriram Kalyanaraman

doi:10.4324/9780203810729

Using sex to sell movies: A content analysis of movie trailers

Mary Beth Oliver, Sriram Kalyanaraman

Film-Video and Media Studies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Scopus citations

Original language	English (US)
Title of host publication	Sex in Consumer Culture
Subtitle of host publication	The Erotic Content of Media and Marketing
Publisher	Taylor and Francis
Pages	13-30
Number of pages	18
ISBN (Print)	9780203810729
DOIs	https://doi.org/10.4324/9780203810729
State	Published - Jan 1 2013

All Science Journal Classification (ASJC) codes

General Economics, Econometrics and Finance
General Business, Management and Accounting

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10.4324/9780203810729

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title = "Using sex to sell movies: A content analysis of movie trailers",

author = "Oliver, {Mary Beth} and Sriram Kalyanaraman",

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PB - Taylor and Francis

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Using sex to sell movies: A content analysis of movie trailers

All Science Journal Classification (ASJC) codes

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