Using sex to sell movies: A content analysis of movie trailers

Mary Beth Oliver, Sriram Kalyanaraman

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationSex in Consumer Culture
Subtitle of host publicationThe Erotic Content of Media and Marketing
PublisherTaylor and Francis
Number of pages18
ISBN (Print)9780203810729
StatePublished - Jan 1 2013

All Science Journal Classification (ASJC) codes

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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