Original language | English (US) |
---|---|
Pages (from-to) | 18-29 |
Number of pages | 12 |
Journal | Marketing Intelligence & Planning |
Volume | 12 |
Issue number | 7 |
DOIs | |
State | Published - Aug 1 1994 |
All Science Journal Classification (ASJC) codes
- Marketing
Erdener Kaynak, Jonathan Bloom, Marius Leibold
Research output: Contribution to journal › Article › peer-review
Original language | English (US) |
---|---|
Pages (from-to) | 18-29 |
Number of pages | 12 |
Journal | Marketing Intelligence & Planning |
Volume | 12 |
Issue number | 7 |
DOIs | |
State | Published - Aug 1 1994 |