| Original language | English (US) |
|---|---|
| Pages (from-to) | 18-29 |
| Number of pages | 12 |
| Journal | Marketing Intelligence & Planning |
| Volume | 12 |
| Issue number | 7 |
| DOIs | |
| State | Published - Aug 1 1994 |
All Science Journal Classification (ASJC) codes
- Marketing
Research output: Contribution to journal › Article › peer-review
| Original language | English (US) |
|---|---|
| Pages (from-to) | 18-29 |
| Number of pages | 12 |
| Journal | Marketing Intelligence & Planning |
| Volume | 12 |
| Issue number | 7 |
| DOIs | |
| State | Published - Aug 1 1994 |