Using theory of interactive media effects (time) to analyze digital advertising

S. Shyam Sundar, Jinyoung Kim, Andrew Gambino

Research output: Chapter in Book/Report/Conference proceedingChapter

19 Scopus citations
Original languageEnglish (US)
Title of host publicationDigital Advertising
Subtitle of host publicationTheory and Research, Third Edition
PublisherTaylor and Francis
Pages86-109
Number of pages24
ISBN (Electronic)9781317225461
ISBN (Print)9781138654426
DOIs
StatePublished - Jan 1 2017

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting
  • General Psychology

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