Using theory of interactive media effects (time) to analyze digital advertising

S. Shyam Sundar; Jinyoung Kim; Andrew Gambino

doi:10.4324/9781315623252

Using theory of interactive media effects (time) to analyze digital advertising

S. Shyam Sundar, Jinyoung Kim, Andrew Gambino

Film-Video and Media Studies

Research output: Chapter in Book/Report/Conference proceeding › Chapter

20 Scopus citations

Original language	English (US)
Title of host publication	Digital Advertising
Subtitle of host publication	Theory and Research, Third Edition
Publisher	Taylor and Francis
Pages	86-109
Number of pages	24
ISBN (Electronic)	9781317225461
ISBN (Print)	9781138654426
DOIs	https://doi.org/10.4324/9781315623252
State	Published - Jan 1 2017

All Science Journal Classification (ASJC) codes

Economics, Econometrics and Finance(all)
General Business, Management and Accounting
General Psychology

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10.4324/9781315623252

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Using theory of interactive media effects (time) to analyze digital advertising

All Science Journal Classification (ASJC) codes

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