Utilitarian vs. hedonic robots: Role of parasocial tendency and anthropomorphism in shaping user attitudes

Namseok Lee, Hochul Shin, S. Shyam Sundar

Research output: Chapter in Book/Report/Conference proceedingConference contribution

25 Scopus citations

Fingerprint

Dive into the research topics of 'Utilitarian vs. hedonic robots: Role of parasocial tendency and anthropomorphism in shaping user attitudes'. Together they form a unique fingerprint.

Engineering & Materials Science