TY - JOUR
T1 - Visitor responses to an ethnic garden display in a botanical garden
AU - Steinhauer, Melissa
AU - Brennan, M. A.
AU - McConnell, Dennis
AU - Reinhardt-Adams, Carrie
AU - Sandrock, David
PY - 2007
Y1 - 2007
N2 - Program developers and administrators in settings such as botanical gardens are increasingly in need of information on the needs and interests of various groups. A need also exists for information on how to broaden interests in garden displays (exhibits including both plants and signs centered on a theme or topic) and increase the diversity of visitors. This article reports on research that explored visitor perceptions of an ethnic garden display highlighting African-American contributions to horticulture. The research also examined overall attitudes toward a botanic garden in Florida where the display was constructed. The results suggested that race did not affect visitors' overall attitudes toward a botanic garden. Younger visitors, those who visit gardens more, and weekend visitors had a more positive attitude toward botanic gardens. Race was, however, related to visitor attitude toward the ethnic display. African-Americans liked the African-American horticulture display more than any other ethnic group. Sociodemographic characteristics, frequency of botanic garden visits, and time of year for visits all shaped visitor attitudes and opinions.
AB - Program developers and administrators in settings such as botanical gardens are increasingly in need of information on the needs and interests of various groups. A need also exists for information on how to broaden interests in garden displays (exhibits including both plants and signs centered on a theme or topic) and increase the diversity of visitors. This article reports on research that explored visitor perceptions of an ethnic garden display highlighting African-American contributions to horticulture. The research also examined overall attitudes toward a botanic garden in Florida where the display was constructed. The results suggested that race did not affect visitors' overall attitudes toward a botanic garden. Younger visitors, those who visit gardens more, and weekend visitors had a more positive attitude toward botanic gardens. Race was, however, related to visitor attitude toward the ethnic display. African-Americans liked the African-American horticulture display more than any other ethnic group. Sociodemographic characteristics, frequency of botanic garden visits, and time of year for visits all shaped visitor attitudes and opinions.
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U2 - 10.21273/horttech.17.4.537
DO - 10.21273/horttech.17.4.537
M3 - Article
AN - SCOPUS:34648819841
SN - 1063-0198
VL - 17
SP - 537
EP - 543
JO - HortTechnology
JF - HortTechnology
IS - 4
ER -