What do university-educated women want from their pleasure travel experiences?

Lori A. Pennington-Gray, Deborah L. Kerstetter

Research output: Contribution to journalArticlepeer-review

51 Scopus citations


This study focused on the benefits sought by university-educated women who travel for pleasure. Twenty-seven benefit statements were derived through a literature review and chosen a priori to represent nine separate benefit dimensions. A principal components analysis was used to reduce the data into benefit dimensions. Based on an outcome of nine benefit dimensions, not all of which met the a priori assumptions, cluster analysis was employed to identify similar "types" of respondents. The findings showed that there are three possible types of female travelers: rest and relaxation seekers, family/social seekers, and action seekers. When differences between the types of travelers were addressed, only employment status proved to be significant. Family/social seekers were more inclined than the other groups to be composed of working women.

Original languageEnglish (US)
Pages (from-to)49-56
Number of pages8
JournalJournal of Travel Research
Issue number1
StatePublished - 2001

All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Transportation
  • Tourism, Leisure and Hospitality Management


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