What Is Second Screening? Exploring Motivations of Second Screen Use and Its Effect on Online Political Participation

Homero Gil de Zúñiga; Victor Garcia-Perdomo; Shannon C. McGregor

doi:10.1111/jcom.12174

What Is Second Screening? Exploring Motivations of Second Screen Use and Its Effect on Online Political Participation

Homero Gil de Zúñiga, Victor Garcia-Perdomo, Shannon C. McGregor

Donald P. Bellisario College of Communications

Research output: Contribution to journal › Article › peer-review

188 Scopus citations

Abstract

This study focuses on second screening for news, a hybrid media process that combines watching news on television and a second, web-connected screen (i.e., smart-phone, laptop). Based on U.S.-national, 2-wave panel data, the paper (a) examines people's motivations to engage in second screen use, and then (b) advances the relationship between second screening and online political behaviors. Discussing and pursuing further information are both central motivations for second screen use. Furthermore, results suggest second screening for news is a significant predictor of online political participation and a key link between TV news and political engagement as this relationship is fully mediated. The study advances theoretically and empirically ways in which an informed public opinion may partake of a more engaged democracy.

Original language	English (US)
Pages (from-to)	793-815
Number of pages	23
Journal	Journal of Communication
Volume	65
Issue number	5
DOIs	https://doi.org/10.1111/jcom.12174
State	Published - Oct 2015

All Science Journal Classification (ASJC) codes

Communication
Language and Linguistics
Linguistics and Language

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10.1111/jcom.12174

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abstract = "This study focuses on second screening for news, a hybrid media process that combines watching news on television and a second, web-connected screen (i.e., smart-phone, laptop). Based on U.S.-national, 2-wave panel data, the paper (a) examines people's motivations to engage in second screen use, and then (b) advances the relationship between second screening and online political behaviors. Discussing and pursuing further information are both central motivations for second screen use. Furthermore, results suggest second screening for news is a significant predictor of online political participation and a key link between TV news and political engagement as this relationship is fully mediated. The study advances theoretically and empirically ways in which an informed public opinion may partake of a more engaged democracy.",

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What Is Second Screening? Exploring Motivations of Second Screen Use and Its Effect on Online Political Participation

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