When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons

Michael J. Barone, Keith B. Lyle, Karen Page Winterich

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Fingerprint

Dive into the research topics of 'When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons'. Together they form a unique fingerprint.

Keyphrases

Neuroscience

Psychology