When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering

Research output: Contribution to journal › Comment/debate › peer-review

78 Scopus citations

Fingerprint

Dive into the research topics of 'When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering'. Together they form a unique fingerprint.

Keyphrases

Psychology

Computer Science