When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering

Business & Economics

• Bandwagon Effect 34%
• Collaborative Filtering 100%
• Electronic Commerce 54%
• Endorsements 27%
• Evaluation 12%
• Experiment 13%
• Heuristics 36%
• Need for Cognition 31%
• Personalization 77%
• Product Category 45%
• Recommender Systems 30%
• Social Psychology 26%
• Strategic Communication 30%
• Transparency 24%
• User Preferences 29%

Social Sciences

• appeal 56%
• artificial intelligence 13%
• bandwagon effect 22%
• cognition 11%
• commerce 69%
• communications 11%
• electronic business 31%
• evaluation 6%
• experiment 8%
• heuristics 25%
• personalization 76%
• social psychology 13%
• transparency 11%

Engineering & Materials Science

• Artificial intelligence 20%
• Collaborative filtering 78%
• Communication 11%
• Consumer products 29%
• Electronic commerce 79%
• Experiments 8%
• Recommender systems 23%
• Transparency 23%