When is our connection to brands like our connection to people? Differentiating between consumer–brand relationships and interpersonal relationships

Vanitha Swaminathan, Sara Loughran Dommer

Research output: Chapter in Book/Report/Conference proceedingChapter

9 Scopus citations
Original languageEnglish (US)
Title of host publicationConsumer-Brand Relationships
Subtitle of host publicationTheory and Practice
PublisherTaylor and Francis
Number of pages15
ISBN (Print)9780203128794
StatePublished - Jan 1 2012

All Science Journal Classification (ASJC) codes

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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